Service Description

You need to see your course laid out on paper, like a chart or map. Otherwise, you don't know where you're going, how you'll get there, or when you've arrived! We'll help you frame your goals, strategies, and tactics (and much more!) into a coherent, printable document that will act as your chart as well as your compass to guide you on your journey. Trust me, you need to be able to "see" everything on paper! You wouldn't shove off and set sail without a map that shows you the tides, reefs, buoys, rocks, water depth, channels, and other elements critical to a successful journey. No one I know sails by memory. Navigating your business is no different. Firms that try to brand and market themselves without a chart to guide them and by putting a finger into the air more often than not find themselves "in irons" fighting unforeseen headwinds, run aground, or on the bottom...and their time, efforts, and money wasted--while their competitors, with chart in hand, sail on, continuing toward their goals and destination. Services Offered: Broad Reach MRC will create the following plan documents with/for you: Branding Goals, Strategy, & Tactics Marketing Goals, Strategy, & Tactics Recruiting Goals, Strategy, & Tactics Strategic Public Relations Surveys (Industry, Field Force, Home Office) Additional Ad Agency Services Offered: Stellar Execution: Creative Briefs Ideation Copywriting Design Full Marketing Communications Collateral Creation